Gull wings--from Malaysia Chinese management story _ Niu economic review

Mr. Chen Kai and Malaysia Seagull group does not provide the majority of Chinese entrepreneurs are familiar with. 34 years ago, in diplomatic relations. Poor Chen Kai hash from the traditional Malaysian Chinese society, found in the genes of new business opportunities. Chinese families competed always get some Chinese goods, and the Malaysian market, authentic Chinese goods are few and far between. Chen Kai hash determined to introduce for Malaysian Chinese society of high-quality goods from China. In this way, the seagulls started its legend. However, Chen Kai, founded by Max legend, but more than his personal and business history of struggle, the Chinese cultural tradition and seagulls group rapid growth between associations, seagulls corporate culture on the "Confucian merchants" in China almost disappearing business philosophy of in-depth lessons. From the build day, Chen Kai Greek knew, Seagull's growth, speed is of course important, but the quality is fundamental to life. Be sure to put the Seagull brand, into a 100-year Foundation. Heart of Chinese Seagull and ordinary authorized dealers or distributors with one big difference, that is, apart from the agent selling products, but also help to brand building Chinese enterprises, enhance the corporate image, the progressive realization of the internationalization of corporate brand in China. This aspect is the strong Malay market needs, on the other hand is the desire of the Greek himself Chen Kai. 30 years ago, China has just graduated from a catastrophe in the senses, not to mention the international trend, even the most basic brand consciousness yet. China product while in Malay large demand, but ordinary people on China product quality and concept. Chen Kai Greek family of Chinese background (part of their family members living in China, some live in Malay, father of Chinese nationality), so that he knows the Chinese product, but also develop his China famous product of the deep feelings. In his first business, there is a simple idea-can "for his own father's country do." So he began to our well-known series of famous product introduction of Malay: on the one hand, he only sells genuine quality products, on the other hand, he also anxious to most of the year of China in depth product as soon as possible, establish a new international brand. So moutai and Yunnan Puer, Tong ren Tang Chinese medicine ... That is he a a extension to Malay market. As a reseller, who in addition to manufacturer feedback product information, more frequent obligation for producers to act as a brand consultancy. He traveled, Yunnan, Pu'er tea market for Yunnan Puer tea industry make how to improve the product added value, increase profits, and his many established in Kuala Lumpur, Malaysia's largest Chinese goods distribution center, different Chinese total to Malay market; he contact tongrentang, and Tong ren Tang in Malay planning joint venture, with their own channels help century shop/time honored store open Malay market. Aspires Confucian culture, an important spiritual kernel is about the concept of "de", which is the ethical self-discipline and gentleman's style. This is not only reflected in the personal approach Chen Kai-Greek style, is deeply woven into the corporate culture of the seagulls. From start-up enterprises of the first day, the seagulls will persist in using commercial in the highest ethical standards in conducting business self-regulation must do a little contrary to conscience and morals of the thing. He works as a corporations, without detours, not go wrong, not go scary left road. And the enterprise value and social value of natural combination, the pursuit of high business reputation and social reputation, not for profit seeking short-term behaviour. Operating within the province, to prevent the lust for expansion. The company emphasizes the business philosophy of service and dedication to the principles of the company to be sensible, reasonable and legitimate humane management, never put Chinese enterprises into the low-end factory to extract wealth. Like the Greek himself Chen Kai, "relax, eat and sleep and rest, and live fulfilling." 30 years ago, the Malaysian Chinese business environment is not ideal. Agent China commodity up to 48% of the overall tax rate, the Government's support of maleic nationalities enterprises and the Chinese enterprise of indifference, to Seagull management brought difficulties. Seagulls are determined to achieve self-reliance, never through speculative market skills and tax evasion money, never on the Government and the public and even a little bit of spoofing. Moreover, the Seagull even more is "John", their first arose a small profit, keeps out part with employees, communities and Malay people, poor people are sharing. Similarly, in the day-to-day management of the seagulls, compared to the same industry, in the treatment of employees and social aspects, is always more generous and generous. In the operating system of the seagulls, employees work not only in May and like other companies, but also the level of wages may be higher than other companies, and even bonus of everyone can get a bonus at the end of the year, enjoy better than Government statutory holidays more paid holidays. As a private enterprises, employee benefits, even more than a lot of public utilities. In addition, the Seagull's operating profits for a significant proportion of them as the cause of charitable funds or funds to give back to the community. Chen Kai, I have a lot of social organizations of the title, such as a horse Association Secretary-General such titles, in his own words, it is because they know he is easier to pay and leave his Division. Seagull has an important principle of contributions, that is the money just ordinary people in need of money, instead of the limited resources into political contributions to bet for the future — for a diligent law-abiding businesses, Government, nature will be happy to see her growing up without having to bother hack. Seagull on community feedback, in addition to the Chinese community, friendship, and certainly not on the Mainland of love and donation, every Chinese in trouble, in contributions to the book will be able to find the name of the seagulls. Seagull "charitable giving" the Chinese traditional culture morality into a modern corporate social responsibility, and make unremitting efforts. Harmony "and" Seagull management idea of another important kernel — harmony, harmony, peace of traditional Chinese values, In the day-to-day operations of the seagulls, plays an irreplaceable role. Due to the cultural and ethnic reasons, Malaysia's Malay society for a long time and the Chinese community has been between no small diaphragm, and since Malaysia long-term are Malays, Chinese and Chinese enterprises are often a neglected and marginalization. Seagull as an authentic Chinese enterprises that have succeeded in constructing a Malay communities and bridge between the Chinese community, maleic nationalities fusion, ease the ethnic relations has made great sharing. In Malay society, Chinese business, traditional comparison very often in economic conditions than Malay communities better. In the course of business of the seagulls, intentionally absorption Malay employees and managers to join the enterprise. In particular, since the 1990s, Seagull looking for the right time to enter the direct marketing industry, from the storefront business expansion to new direct marketing, Seagull cause Malays are multiplied. We all know, engage in direct marketing industry's enormous difficulty lies, how to balance the product value and benefits of the relationship between the driver, do not allow a meaningful value chain transformation for marketing only to the concept of a mouse. Especially in the family tradition of Oriental society, direct sales or even a direct threat to the traditional family structure. Seagull's philosophy is that commercial interest must serve the well-being of families and friends friendship, but not the opposite effect. Therefore, the direct marketing industry seagulls find often have high use value of household products and product pricing reasonable basis, will direct the distribution chain of profit in the first-line employees, thus effectively prevent the direct sale of alienation as a pyramid scheme. Ensure the healthy development of the cause. The Seagull on the Malay communities of care, received the Malay Government and social identities, Chen Kai, I was also seen as the Government and society to promote economic development and community integration. This solid growth for Seagull has laid a solid foundation of the society are. Both ability and political integrity "to" concept, seagulls enterprise culture is the third in the Chinese tradition. A competitive companies, absolutely impossible to do with the Golden alone, companies must have a good system, a group of people who have the ability to develop and support. Enterprises must first have a profit in the fierce competition for survival, can we talk about social returns. The Seagull, not only Chen Kai Greek I is a workaholic, his entire leadership team, are lead by example, both ability and political integrity, ability to accept any great challenges. At the same time, the Seagull has also established a set of adaptation to the modern management system of competition, and Chinese traditional philosophy and modern enterprise management perfectly. Let the Seagull's corporate culture, tradition is not old-fashioned; let the seagulls playing ability of talent, but not on top of each other. Seagull created at the beginning of the logic is run in accordance with the "love, and the law" in the order, this is a Chinese General business logic. But as companies continue to expand, talent grow, gradually found, Chen Kai Greek "love, and logic of the law" has started running hindering corporate efficiency. There are no more institutional constraints on the development potential of the enterprise is gradually being lost. Chinese traditional began to stick. Seagull has not been deterred by this problem, Chen Kai, understand the essence of Chinese culture, the Wikipedia is the best radical conservative issues. Western modern company management Prime tangy, for me, is to solve the problems facing Gull is an excellent way. After several years of efforts, the company gradually enterprises run logic into "method, reason, emotion". The system as whole company guarantee run, the company laid the foundations for further expansion. Maintaining the long-term competitiveness of the company. In the system established at the same time, the company through various channels and channel discovered talent, and to the right people continuously conveying to the top position. By system constraints and economic incentive to maximize the strengths of each individual, the concept of "unable" to the extreme.